(Ebook PDF) The new technology elite how great companies optimize both technology consumption and production 1st Edition by Vinnie Mirchandani ISBN 9781119202752 1118237277 full chapters

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Product details:

ISBN 10:1118237277

ISBN 13: 9781119202752

Author: Vinnie Mirchandani 

Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile or banking. But industry after industry is waking up to the opportunity of “smart” products and services for their increasingly tech-savvy customers. Traditionally technology buyers, they are learning to embed technology in their products and become technology vendors. In turn, if you analyze Apple, Google, Amazon, Facebook, Twitter and eBay, you marvel at their data centers, retail stores, application ecosystems, global supply chains, design shops. They are considered “consumer” tech but have better technology at larger scale than most enterprises. The old delineation of technology buyer and vendor is obsolete. There is a new definition for the technology elite – and you find them across industries and geographies. The 17 case studies and 4 guest columns spread t…

Table of Contents:

Part I The Convergence of Technology Production and Consumption

Chapter 1 The New Monday Morning Quarterback

Case Study: UPS—That’s Technology “Amore”

Chapter 2 The “Industrialization” of Technology

Case Study: HP—The Quest for a “10 Out of 10” Supply Chain

Chapter 3 From Amazon to Zipcar: No Industry Untouched

Case Study: Roosevelt—Innovation Island

Chapter 4 Australia to Zanzibar: No Country for Old Products

Case Study: Estonia’s “Tiigrihüpe”—Tiger Leap

Chapter 5 Convergence, Crossover, and Beyond

Guest Columns: Crossover Executive Perspectives

• Perspective 1: Tony Scott (CIO, Microsoft)
• Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.)

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss

Chapter 6 Elegant: In a World of Flashing 12s

Case Study: Virgin America—Redefining Elegance in Flying

Chapter 7 Exponential: Leveraging Ecosystems

Case Study: RIM’s Evolving Ecosystem

Chapter 8 Efficient: Amid Massive Technology Waste

Case Study: Facebook’s Hyperefficient Data Center

Chapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen

Case Study: The Boeing 787 and HCL Technologies

Chapter 10 Maverick: No Rules. Just Right.

Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses”

Chapter 11 Malleable: Business Model Innovation

Case Study: Valence Health

Chapter 12 Physical: Why Test Driving is Still Important Even in a Digital World

Case Study: Taubman Shopping Centers

Chapter 13 Paranoid: But Not Paralyzed

Case Study: Wireless Aerial Surveillance Platform

Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers

Guest Column: Legal Considerations in Technology Product Launches—Benjamin Kern

Chapter 15 Speedy: In a New Era of Perishability

Case Study: Corning—The Gorilla® Glass Rocket Ride

Chapter 16 Social: Amid Chatty Humans and Things

Case Study: Lexmark Genesis—A Printer for Our Social Times

Chapter 17 Sustainable: Mining the Green Gold

Case Study: Google’s Green Initiatives

Part III Outside Influences on the Technology Elite

Chapter 18 Making Regulators More Tech-Elite

Case Study: 3M’s “Periodic Table”

Chapter 19 Society’s Changing View of Technology

Guest Column: Smart Products Consumers Can Trust—Professor Mary Cronin

Chapter 20 Market Analysts Morphing

Case Study: Amazon 2010 Shareholder Letter

Endgame: “Welcome to the NFL”

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New Technology Elite,Great Companies,Optimize,Technology Consumption,Production,Vinnie Mirchandani