Imagining Globalization Language Identities and Boundaries 1st Edition by Leung,Hendley, Compton ISBN 1349376213 978-1349376216
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Product details:
ISBN 10: 1349376213
ISBN 13: 978-1349376216
Author: H. Leung, M. Hendley, R. Compton
This collection gives voice to the peoples and groups impacted by globalization as they seek to negotiate their identities, language use, and territorial boundaries within a larger global context. Rather than viewing globalization as one-dimensional (i.e., cultural, economic, or political), the approaches taken by the authors reflect a nuanced and multifaceted discussion of globalization that integrates all three perspectives. They explore identity, boundaries, language use, and other issues in the context of specific temporal and spatial contexts.
Table of contents:
I Language
1 English: A Globalized Language in Science and Technology – Joseph F. Chiang
2 Global English in Asian Fiction: Some Thoughts on Writing Contemporary Fiction from and of Asia in English – Xu Xi
3 Glocalization through Global Brand Transposition – Shiao-Yun Chiang and Hanfu Mi
II Identities
4 Maintenance of Spanish as a Heritage Language in a Global World – Maria Cristina Montoya
5 Language Choice among Mayan Handicraft Vendors in an International Tourism Marketplace – Walter E. Little
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Leung,Hendley,Compton,Imagining Globalization,Language Identities