(Ebook PDF) The Entrepreneur’s Information Sourcebook Charting the Path to Small Business Success 2nd edition by Susan Awe 1598847864 9781598847864 Full chapter
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Product details:
ISBN 10: 1598847864
ISBN 13: 978-1598847864
Author: Susan C. Awe
The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run.
The Entrepreneur’s Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
The Entrepreneur’s Information Sourcebook Charting the Path to Small Business Success 2nd Table of contents:
CHAPTER 1 ARE YOU AN ENTREPRENEUR?
WHAT IS AN ENTREPRENEUR?
WHAT ARE THE CHARACTERISTICS NEEDED?
A NOTE OF CAUTION
SELF-ASSESSMENT
OTHER RESOURCES TO EXPLORE
TALK ABOUT IT!
CHAPTER 2 RESEARCH, STATISTICS, AND INFORMATION GATHERING
FEDERAL GOVERNMENT STATISTICS
THE U.S. CENSUS BUREAU
THE NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM
FEDSTATS
STATE GOVERNMENT AGENCIES
COMMERCIAL PUBLISHERS
BASIC STATISTICAL CONCEPTS
CHAPTER 3 START UP
SELECT YOUR BUSINESS
A CAUTIONARY NOTE
RESEARCH YOUR BUSINESS AND INDUSTRY
FIND TRADE ASSOCIATIONS
FIND NEWSPAPER AND MAGAZINE ARTICLES, TRADE PUBLICATIONS, AND NEWSLETTERS
DETERMINE YOUR BUSINESS STRUCTURE
ESTABLISH YOUR BUSINESS IDENTITY
FINANCIAL STATEMENTS
BREAK-EVEN ANALYSIS
BUSINESS LICENSES AND PERMITS
BUSINESS LOCATION
INSURANCE
CHAPTER 4 YOUR BUSINESS PLAN
WHAT IS A BUSINESS PLAN?
SAMPLE PLANS: WHERE TO FIND AND HOW TO USE
ESSENTIAL ELEMENTS OF A BUSINESS PLAN
FORMAT YOUR PLAN
REVIEW, UPDATE, AND CHANGE YOUR BUSINESS PLAN
THE EXECUTIVE SUMMARY
CHAPTER 5 FRANCHISING OPTIONS
TYPES OF FRANCHISES
UNIFORM FRANCHISE OFFERING CIRCULAR
RESEARCHING FRANCHISE OPPORTUNITIES
ADVANTAGES AND DISADVANTAGES
FRANCHISING AND YOU!
VISIT A FRANCHISE TRADE SHOW
A FINAL CAUTIONARY NOTE
CHAPTER 6 RAISING CAPITAL
WHAT WILL IT COST?
SOURCES OF SEED CAPITAL
TRADITIONAL SOURCES OF LOANS
A CAUTIONARY NOTE ABOUT SBA LOAN GUARANTEES
vi
CHAPTER 7 MARKETING AND ADVERTISING
YOUR MARKETING PLAN
FOUR PS OF MARKETING
WHERE TO FIND MARKET RESEARCH
WRITE YOUR MARKETING PLAN
MARKETING ACTIVITIES
CHAPTER 8 THE INTERNET AND SELLING GLOBALLY
GETTING STARTED
QUICK CHECKLIST FOR MAKING THE E-COMMERCE DECISION
INVESTIGATE MORE POSSIBILITIES
OTHER TECHNICAL CONSIDERATIONS
THE LANGUAGE BARRIER
EXPANDING YOUR BUSINESS ONLINE
E-COMMERCE PITFALLS
CHAPTER 9 MANAGEMENT
PRINCIPLES OF MANAGEMENT
ACTION PLANS
STRUCTURING YOUR ORGANIZATION
ORGANIZATION CHART
ACCOUNTING/BOOKKEEPING
TECHNOLOGY
TIME MANAGEMENT AND ORGANIZATION
CHAPTER 10 PERSONNEL / HUMAN RESOURCES
DETERMINING WHAT YOUR NEEDS ARE
HIRING EMPLOYEES
GOOD HIRING PRACTICES
UNSATISFACTORY EMPLOYEE PERFORMANCE
KEEPING GOOD EMPLOYEES
EMPLOYEE RETIREMENT INCOME SECURITY ACT (ERISA)
FIRING AN EMPLOYEE
CHAPTER 11 LEGAL AND TAX ISSUES
KNOW THE LAW
COMPLYING WITH THE LAW
LEGALITIES OF BUSINESS NAMES
TAX BASICS
HOW AND WHEN TO USE A LAWYER
FINDING AN ACCOUNTANT AND/OR A LAWYER
CHAPTER 12 WORKING WITH THE GOVERNMENT
SMALL BUSINESS ADMINISTRATION
FEDBIZOPPS.GOV
CENTRAL CONTRACTOR REGISTRATION
NETWORKING
REQUEST FOR PROPOSALS OR NEGOTIATED PROCUREMENT
WRITING BIDS AND PROPOSALS
STATE GOVERNMENTS
CHAPTER 13 COMPETITIVE ANALYSIS
IDENTIFY YOUR COMPETITORS
DATA GATHERING
MONITOR THE COMPETITION CONSTANTLY
ANALYZE COMPETITIVE INTELLIGENCE
SWOT ANALYSIS
COMPETITIVE ADVANTAGE
CHAPTER 14 GROWING YOUR BUSINESS AND MOVING ON
GROWING YOUR SMALL BUSINESS
EXIT STRATEGIES TO CONSIDER
ALTERNATIVES TO SELLING
SELLING STRATEGY FOR YOUR BUSINESS
MERGERS AND ACQUISITIONS
EMPLOYEE STOCK OWNERSHIP PLANS
CLOSING
INITIAL PUBLIC OFFERING
FAMILY SUCCESSION
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