Commercializing Innovation Turning Technology Breakthroughs Into Products 1st Edition by Jerome Schaufeld ISBN 1430263524 978-1430263524

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Product details: 

ISBN 10:  1430263524 

ISBN 13: 978-1430263524

Author: Jerome Schaufeld 

Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors into commercially successful products and services.

Commercializing technology has never been easy, and it’s getting tougher all the time. All the decisions you need to make are complicated by today’s breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book.

Jerry Schaufeld–serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship–presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to

Source technology that can be turned into products
Recognize an opportunity to create a viable product
Perform feasibility analyses before sinking too much money into a project
Find the right method and means to introduce the product to market
Plan the project down to the last detail
Execute the project in ways that improve chances of its success
Comply with government regulation without crippling your project
Decide whether offshore manufacturing is your best option
Compete globally with globally sourced ideas and funding

Table of contents: 

1 Technology Commercialization

Waypoints in Innovative Commercialization
W. Edwards Deming and Innovative Change
Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges
Lexus vs. Ford
Enter Innovation
Innovation Practitioners
Apple’s Innovative Culture
The Bose Corporation
Curt Carlson: The SRI Approach
Innovative Thinking: Clayton Christensen
IDEO: Innovation in Design and Consulting
Innovation at Foundations
The Pattern Emerges
Summary
2 The Commercialization Model

So Why a Model?
A Model for Commercialization
Sources of Ideas
Opportunity Recognition
The Role of Intuition
A Disciplined Approach
Is It Real? The Role of Feasibility Analysis
Going to Market
The Project Plan
Does this Relate to Commercialization? – A Summary
3 The Sources of Ideas for Commercialization

Are There Enough?
Sources of Ideas
Licensing
Patent Law
A Proprietary Alternative to Patents
IP and Innovation Commercialization
Operational Questions about IP
R&D: Beyond IP Strategy
R&D Strategy
R&D: Question the Viability
Extending the Product or Market
Some Questioning Thoughts: Product Extension Food for Thought
Joining and Buying: The Role of Mergers and Acquisitions (M&As)
The M&A Alternative: Questions
Invention/”Other”
Nurturing the Inventive Process
The World of Ideas: Summary
4 Winnowing Down: The Challenge of Opportunity Recognition

Opportunity Recognition, the First Gate
Distillation
Multiple Funnels
Expectations
5 Feasibility Analysis

Classical Perspective
The Elements
Economic Considerations
Technical Considerations
Operational Considerations
Risk: Considerations
Legal Risk
6 Going to Market

Why Marketing: A Summary
8 The Numbers

The Internal Space
The Internal Balance
Budgeting
Revenue
Those Ratios
Some Are “Fixed”
The Results
Modeling This
The Outside View
Summing Up
9 Organizational Dynamics

Getting Organized
The Legal Structure
The Mechanics
The Functional Option
Product-Based Organizations
Other Approaches
Moving Forward
Finding, Motivating, and Keeping Talent
Balanced Metrics
Creating the Environment
Summing Up
10 ROI: Does It Make Sense?

Early Stage Capital
Angel Investing
Institutional Investing, the Venture Business

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