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Google This Putting Google and Other Social Media Sites to Work for your Library 1st Edition by Terry Ballard ISBN 978-1843346777 184334677X

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Google This Putting Google and Other Social Media Sites to Work for your Library 1st Edition Terry Ballard (Auth.) Digital Instant Download

Author(s): Terry Ballard (Auth.)
ISBN(s): 9781843346777, 184334677X
Edition: 1
File Details: PDF, 20.09 MB
Year: 2012
Language: english
SKU: EB-4675824 Categories: , Tag:

Google This Putting Google and Other Social Media Sites to Work for your Library 1st Edition by Terry Ballard – Ebook PDF Instant Download/Delivery:  978-1843346777, 184334677X 
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Product details: 

ISBN 10: 184334677X 

ISBN 13:  978-1843346777

Author:  Terry Ballard

Many libraries and museums have adapted to the current information climate, working with Google, Facebook, Twitter and iTunes to deliver information for their users. Many have not. Google This! describes the variety of free or nearly free options for social media, and shows how libraries are adapting, from the Library of Congress to small public libraries. The author presents conversations with social media innovators to show how their experience can create success for your institution’s library. Chapters cover important aspects of social media for libraries including: how they relate to the internet; web services such as Google Custom Search, Facebook and Twitter, Flickr, iGoogle, and more; electronic books; discovery platforms; and mobile applications. The book ends by asking: Where is this all going?

  • Provides step-by-step instructions for creating iGoogle gadgets in XML, iGoogle themes, Google Maps with community locations, and Google Earth links to archived library data
  • Describes the full process for creating a Google Custom Search engine
  • Written by an award winning author who has been an academic systems librarian for 20 years

Table of contents: 

Chapter 1. What does the Internet have to do with my library?

  • Abstract

  • A personal journey

  • A brief history of the Internet

  • The World Wide Web

  • Librarians and the Internet

  • A brief history of Google

  • An uneasy relationship

  • Conclusion

Chapter 2. Google Custom Search

  • Abstract

  • A new summer project

  • How it works

  • Other libraries using Custom Search

  • Looking to the future

  • Conclusion

Chapter 3. Facebook and Twitter

  • Abstract

  • Introduction

  • Conclusion

Chapter 4. Flickr: if it’s good enough for the Library of Congress it’s good enough for your library

  • Abstract

  • A history of Flickr

  • Case study: Library of Congress

  • Case study: the Lester Public Library in Two Rivers, Wisconsin

  • How to use Flickr

  • Libraries making exemplary use of Flickr

  • Conclusion

Chapter 5. iGoogle and Other Useful Products

  • Abstract

  • Google Groups

  • Google Mail

  • Google Analytics

  • iGoogle

  • Google Documents

  • Google Voice

  • StatCounter

  • Skype

  • GIMP (GNU Image Manipulation Program)

  • IMDB (Internet Movie Database)

  • LibraryThing

  • KaywaQRcode

  • Conclusion

Chapter 6. YouTube: Much More than Videos of Cats Playing Piano

  • Abstract

  • History of YouTube

  • A visit to YouTube headquarters

  • How to add a video to YouTube

  • Adding your own captions

  • Other exemplary sites

  • Case study: citizen journalism – Queens Library budget cuts

  • YouTube as a source for medical information

  • Conclusion

Chapter 7. Google Scholar – Just Walked Down the Aisle with WorldCat

  • Abstract

  • A history of Google Scholar

  • Case study: Google Scholar in an academic setting

  • At the Googleplex

  • Conclusion

Chapter 8. Blogger: Get Your Message Out Where the Patrons Are

  • Abstract

  • A history of Blogger

  • A history of WordPress

  • A visit with the blog team at Google

  • Adding sound

  • Case study: a blog success story

  • Conclusion

Chapter 9. Google Maps and Google Earth

  • Abstract

  • Introduction

  • Geotagging the online collections’ locations

  • Google Maps

  • At Google’s New York headquarters

  • Conclusion

Chapter 10. Electronic Books

  • Abstract

  • Genesis

  • A university digitization project

  • Google Books

  • A visit to the Googleplex

  • The Internet Archive

  • The e-book revolution

  • Conclusion

Chapter 11. Discovery Platforms

  • Abstract

  • Introduction

  • A new offering

  • Social tagging

  • Conclusion

Chapter 12. Mobile Applications for Libraries

  • Abstract

  • The mobile universe

  • Case study: the Mendik Library of New York Law School

  • Library Anywhere

  • BiblioCommons

  • The mobile market

  • Conclusion

Chapter 13. Where Is This All Going?

  • Abstract

  • Introduction – the information shift

  • The end of spin

  • Marshall Keys

  • What can go wrong?

  • The case of MySpace.com

  • The look of a digital library

  • The next generation of librarians

  • Conclusion

Bibliography
Index

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Tags: Terry Ballard, Google This Putting, Other Social Media, your Library