Advertising A Cultural Economy 1st Edition by Liz Mcfall ISBN 0761942548 978-0761942542
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Product details:
ISBN 10: 0761942548
ISBN 13: 978-0761942542
Author: Liz Mcfall
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Table of contents:
Chapter 1: Colonising of the Real
Chapter 2: The Persuasive Subject of Advertising
Chapter 3: The Hybridisation of Culture and Economy
Chapter 4: The Uses of History
Chapter 5: Pervasive Institutions and Constituent Practices
Chapter 6: Persuasive Products
Chapter 7: Conclusion: Devices and Desires
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Liz Mcfall,Advertising A Cultural,A Cultural Economy