Product Development and Management Body of Knowledge 3rd Edition by Allan Anderson, Chad McAllister, Ernie Harris ISBN 978-1119829942 1119829941
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Product details:
ISBN 10: 1119829941
ISBN 13: 978-1119829942
Author: Allan Anderson, Chad McAllister, Ernie Harris
Product Developmentand Management Body of Knowledge
Fully-updated Third Edition of the leading study resource for PDMA’s New Product Development Professional certification exam
The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams.
PDMA Body of Knowledge includes detailed coverage of topics including:
- The key factors that lead to successful product innovation management.
- The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization’s direction via vision, mission, values, and more.
- The role of portfolio management in selection of the right product innovation projects for an organization.
- Description of various product innovation processes and the pros and cons of each.
- The application of tools and techniques at various stages of the design and development process.
- The application of market research throughout product innovation.
- The importance of the right culture and team development.
The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements.
This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions.
PDMA Body of Knowledge is an essential study resource for those studying for PDMA’s NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base.
The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues, and portfolio management.
Table of contents:
1. Management
1.1 What is Product Innovation?
1.2 Managing Product Innovation
1.3 The Product Manager
1.4 The Product Life Cycle
1.5 Managing the Product Life Cycle
1.6 The Chasm in the Product Life Cycle?
1.7 Roadmaps Used in Product Innovation
1.8 Project Management
1.9 Risk Management
1.10 Metrics and Key Performance Indicators
1.11 In Summary
2. Strategy
2.1 What is Strategy?
2.2 Establishing the Organization’s Direction
2.3 Business and Corporate Strategy
2.4 Preparing a Business Strategy
2.5 Innovation Strategy
2.6 Innovation Strategy Frameworks
2.7 Strategies that Support the Innovation Strategy
2.8 Open Innovation
2.9 Sustainable Innovation
2.10 In Summary
3. Portfolio
3.1 What is a Product Innovation Portfolio?
3.2 Portfolio Value Maximization
3.3 Portfolio Alignment with Strategy
3.4 Balancing the Portfolio
3.5 The Right Number of Projects
3.6 New Product Portfolio Management: A Dynamic Process
3.7 Portfolio Governance
3.8 Portfolio Management Benefits
3.9 In Summary
4. Process
4.1 Introduction to Product Innovation
4.2 The Product Innovation Charter (PIC)
4.3 Specific Product Innovation Processes
4.4 Comparing Product Innovation Process Models
4.5 Product Innovation Process Control and Management
4.6 In Summary
5. Design & Development
5.1 Design and Development Process Steps
5.2 Introduction to Design
5.3 Introduction to Development
5.4 In Summary
6. Market Research
6.1 How Market Research Contributes to Product Innovation
6.2 Selecting the Right Market Research Methodology
6.3 Primary Vs. Secondary Market Research
6.4 The Quality of Market Research Data
6.5 Market Research Methods
6.6 Multivariate Research Methods
6.7 Product Use Testing
6.8 Market Testing and Test Marketing
6.9 Market Research and Voice of the Customer: Integral to Product Innovation
6.10 Market Research at Specific Stages of Product Innovation
6.11 Market Research Metrics and Key Performance Indicators
6.12 In Summary
7. Culture and Teams
7.1 Product Innovation Culture and Climate
7.2 Management Responsibilities
7.3 Product Innovation Team Structures
7.4 Team Development
7.5 Team Leadership
7.6 Virtual Teams
7.7 Incentivizing Product Innovation
7.8 In Summary
Appendices
Appendix A: Glossary of Terms
Appendix B: The BoK in Practice Cases
Appendix C: Examples of Product Innovation Best Practice from PDMA’s Outstanding Corporate Innovators’ (OCI) Awards
Index
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