Sale!

Managing Global Business Strategies A Twenty First Century Perspective 1st Edition by John Mcmanus, Don White, Neil Botten ISBN 978-1843343905 1843343908

Original price was: $50.00.Current price is: $35.00.

Managing Global Business Strategies A Twenty First Century Perspective 1st Edition John T. Mcmanus Digital Instant Download

Author(s): John T. McManus, Don White and Neil Botten (Auth.)
ISBN(s): 9781843343905, 1843343908
Edition: 1
File Details: PDF, 1.13 MB
Year: 2008
Language: english
SKU: EB-4675494 Category: Tags: ,

Managing Global Business Strategies A Twenty First Century Perspective 1st Edition by John T. Mcmanus, Don White, Neil Botten – Ebook PDF Instant Download/Delivery:  978-1843343905, 1843343908
Full download Managing Global Business Strategies A Twenty First Century Perspective 1st Edition after payment

Product details: 

ISBN 10:   1843343908

ISBN 13: 978-1843343905

Author: John T. Mcmanus, Don White, Neil Botten

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets.
 

Table of contents: 

  1. The rapid change in international and global business

  2. The market and competitive forces that shape international and global business

  3. The socio-cultural forces that shape international and global business

  4. The forces that shape strategic effectiveness in global markets

  5. Emergent global and international business strategies

  6. Managing the strategic process in a global and international business environment

  7. Case study: China, India and Russia – a strategic and market perspective within the global software industry

  8. Case study: Evaluating the commercial aerospace industry of the BRIC nations

  9. Conclusion

People also search for:

a global management strategy examines
    
a global strategy
    
a global marketing strategy consciously addresses
    
a global marketing strategy is employed by a
    
business global management

Tags: John Mcmanus, Don White, Neil Botten, Managing Global, Business Strategies, A Twenty First