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Hotel Convention Sales Services and Operations 1st Edition by Pat Golden-Romero ISBN 978-0750679022 0750679026

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Hotel Convention Sales Services and Operations 1st Edition Pat Golden-Romero Digital Instant Download

Author(s): Pat Golden-Romero
ISBN(s): 9780750679022, 0750679026
Edition: 1
File Details: PDF, 25.35 MB
Year: 2007
Language: english
SKU: EB-1876188 Category: Tag:

Hotel Convention Sales Services and Operations 1st Edition by Pat Golden-Romero  – Ebook PDF Instant Download/Delivery:  978-0750679022, 0750679026
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Product details: 

ISBN 10:   0750679026

ISBN 13: 978-0750679022

Author:  Pat Golden-Romero

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
 

Table of contents: 

  1. The Convention and Meetings Industry

  2. The Associations, Convention, and Meetings Market

  3. The Corporate Meetings Market

  4. The Incentive, SMERF, and Other Markets

  5. The Role of Convention Bureaus and Other Destination Marketing Organizations

  6. Marketing and Advertising Strategies

  7. Convention Sales Negotiations and Contracts

  8. Food and Beverage Function Planning

  9. Meeting Room and Convention Planning

  10. On-Site Event Planning

  11. Exhibition and Trade Show Industry Overview

  12. Industry Trends and Resources

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Tags: Pat Golden-Romero, Hotel Convention, Services and Operations