Construction Business Development 1st Edition by Christopher Preece, Paul Smith, Krisen Moodley ISBN 978-0750651097 0750651091

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Product details: 

ISBN 10:  0750651091

ISBN 13: 978-0750651097

Author:  Christopher Preece, Paul Smith, Krisen Moodley

onstruction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.

This practical book will help construction managers learn how to turn clients into loyal customers.

* Practical help for client/contractor co-operation
* Based on international case studies
* Builds up into a Business Development Plan for construction companies

Table of contents: 

1. Introduction

2. Planning to Take the Long Term View

3. Tools and Techniques

4. Challenge of a New Age

5. Index

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Tags: Christopher Preece, Paul Smith, Krisen Moodley, Construction Business Development