Services Marketing 1st Edition by Saiki Danyi – Ebook PDF Instant Download/Delivery: 9788189473532, 8189473530
Full download Services Marketing 1st Edition after payment
Product details:
ISBN 10: 8189473530
ISBN 13: 9788189473532
Author: Saiki Danyi
Services Marketing by Saiki Danyi is a practical guide focused on marketing strategies and management specifically for service industries. It covers key concepts like the unique characteristics of services, the expanded marketing mix, service quality, and customer behavior, providing a useful framework for students and professionals to apply marketing principles in sectors such as healthcare, tourism, and finance.
Table of contents:
1. Introduction to Marketing
2. The Domain of the Marketing Discipline
3. Characteristics of Service Marketing
4. Fundamental Consumer Behaviour
5. Services Marketing and the Spatial Dimension
6. Process and Presentation of Training
7. Exchange for Resale and Exchange
8. Service Appraisal and Compensation
9. Perspective of Services Marketing
10. Innovation and Market Opportunities
People also search for:
journal of financial services marketing
financial services marketing
financial services marketing jobs
characteristics of services marketing
professional services marketing
Tags: Saiki Danyi, Services Marketing