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Media Effects Research A Basic Overview 5th Edition by Glenn Grayson Sparks ISBN 978-1305077478 1305077474

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Media Effects Research A Basic Overview Glenn Grayson Sparks Digital Instant Download

Author(s): Glenn Grayson Sparks
ISBN(s): 9781305077478, 1305077474
Edition: Paperback
File Details: PDF, 3.98 MB
Year: 2015
Language: english
SKU: EB-10018578 Category: Tag:

Media Effects Research A Basic Overview 5th Edition by Glenn Grayson Sparks- Ebook PDF Instant Download/Delivery: 978-1305077478, 1305077474
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Product details: 

ISBN 10: 1305077474

ISBN 13: 978-1305077478

Author: Glenn Grayson Sparks

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media’s effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media’s influence on our lives. Cutting-edge coverage includes electronic media’s effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media’s effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.

Table of contents: 

  1. Science and Theory in Media Effects

  2. Scientific Ways of Knowing

  3. Research Methods in Media Effects

  4. A Brief History of Media Effects Research

  5. Time Spent with Mass Media

  6. Effects of Media Violence

  7. Sexual Content in the Media

  8. Media that Stir Emotions

  9. Media and Persuasion

  10. News and Political Content

  11. Health and Media

  12. Media and Children

  13. New Media and the Internet

  14. Media Literacy and Education

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Tags: Glenn Grayson Sparks, Media Effects, A Basic Overview