Total Relationship Marketing Third Edition Marketing management relationship strategy CRM and a new dominant logic for the value creating network economy Evert Gummesson

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Total Relationship Marketing Third Edition Marketing management relationship strategy CRM and a new dominant logic for the value creating network economy Evert Gummesson Digital Instant Download

Author(s): Evert Gummesson
ISBN(s): 9780080880112, 0080880118
Edition: 3
File Details: PDF, 1.99 MB
Year: 2008
Language: english