Running Lean Iterate from Plan A to a Plan That Works 2nd Edition by Ash Maurya ISBN 9781449305178 1449305178
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Product details:
ISBN 10: 1449305178
ISBN 13: 9781449305178
Author: Ash Maurya
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail―not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.
Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.
Find a problem worth solving, then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Build a feature, measure customer response, and verify/refute the idea
Know when to “pivot” by changing your plan’s course
Maximize your efforts for speed, learning, and focus
Learn the ideal time to raise your “big round” of funding Get on track with The Lean Series
Presented by Eric Ries―bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses―The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
Table of contents:
PART 1: PROBLEM/SOLUTION FIT
CREATE YOUR LEAN CANVAS
GET READY TO INTERVIEW CUSTOMERS
THE PROBLEM INTERVIEW
THE SOLUTION INTERVIEW
PART 2: PRODUCT/LAUNCH FIT
GET TO RELEASE 1.0
GET READY TO SELL
GET READY TO MEASURE
THE MVP INTERVIEW
PART 3: PRODUCT/MARKET FIT
MEASURE PRODUCT/MARKET FIT
DON’T BE A FEATURE PUSHER
BUILD YOUR FEATURE BACKLOG
EXPERIMENT WITH PIVOTS
CONCLUSION
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