Understanding Media Users From Theory to Practice 1st Edition by Tony Wilson ISBN 1405155670 978-1405155670

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Product details: 

ISBN 10: 1405155670

ISBN 13:  978-1405155670

Author: Tony Wilson

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.
examines the relationship between media and audiences by one of the world’s leading media scholars
provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory
charts some of the most important interfaces of media reception and interaction – TV, film, the Internet, advertising, journalism, and tourism studies
concludes with additional insights into the future of media reception in a global age

Table of contents: 

1. A Passive Audience? Structuralist and Effects Studies

2. The Active Audience: Speaking Subjects

3. Perceiving is Believing: From Phenomenology to Media User Theory

4. Meanings Are Ours: Reader Response and Audience Studies

5. The Projecting Audience: From Cinema to Cellphone

6. A Phenomenology of Phone Use: Pervasive Play and the Ludification of Culture

7. Selling on Screen: From Media Hermeneutics to Marketing Communication

8. Buying Brandscapes: A Phenomenology of Perception and Purchase

9. Consumer-Citizens: Crossing Cultures in Cyberspace

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Tags: Tony Wilson, Understanding Media, From Theory