Visual Data Mining Techniques and Tools for Data Visualization and Mining 1st Edition by Tom Soukup ISBN 978-0471149996 0471149993
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Product details:
ISBN 10: 0471149993
ISBN 13: 978-0471149996
Author: Tom Soukup
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems.
Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free
Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making
Shows how to solve numerous business problems by applying various tools and techniques
Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
Table of contents:
Chapter 1
Introduction to Data Visualization and Visual Data Mining
Chapter 2
Step 1: Justifying and Planning the Data Visualization and Data Mining Project
Chapter 3
Step 2: Identifying the Top Business Questions
Chapter 4
Step 3: Choosing the Business Data Set
Chapter 5
Step 4: Transforming the Business Data Set
Chapter 6
Step 5: Verifying the Business Data Set
Chapter 7
Step 6: Choosing the Visualization or Data Mining Tool
Chapter 8
Step 7: Analyzing the Visualization or Mining Tool
Chapter 9
Step 8: Verifying and Presenting the Visualizations or Mining Models
Chapter 10
The Future of Visual Data Mining
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Tags: Tom Soukup, Visual Data Mining, Data Visualization