Packaging Sustainability Tools Systems and Strategies for Innovative Package Design 1st Edition by Wendy Jedlicka ISBN 978-0470246696 0470246693

Packaging Sustainability Tools Systems and Strategies for Innovative Package Design 1st Edition by Wendy Jedlicka – Ebook PDF Instant Download/Delivery: 978-0470246696, 0470246693
Full download Packaging Sustainability Tools Systems and Strategies for Innovative Package Design 1st Edition after payment

Product details: 

ISBN 10:  0470246693

ISBN 13: 978-0470246696

Author:  Wendy Jedlicka

Packaging Sustainability

Take the lead with sustainable package design solutions

The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that―but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:

• Enables the designer to make smart, informed decisions at all points throughout the packaging design process
• Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
• Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact―while minimizing its ecological footprint.

Table of contents: 

Chapter 1
Taking the First Step
Consumption and Renewal
Choices Choices Choices
Underconsumption
Overconsumption
Restorative Consumption
Nearly All New Products Fail
What Does Change Look Like
What Is Sustainability
What Sustainability Is Not
Tearing Down the Tower of Babble
The Next Great Era of Design
How to Avoid Change
It’s the Other Guy’s Problem
Taking Responsibility and Thriving
Precautionary Principle
Hanover Principles
Kyosei
The Caux Round Table
The Triple Bottom Line
Transparency and Honesty
Ceres
A Taste of Things to Come
Making the Business Case
Packaging and Sustainability

Chapter 2
The Mechanics of Human Behavior
Chapter Themes
Sustainability
Attention
Zone of Acceptability
Expression of Individuality
Assumptions vs Data
Inside the Consumer
What’s in Our Hearts Or How We Don’t Think
What’s in Our Minds Or How We Do Think
Other People Or How Sensitive We Are to Social Cues
Barriers to Action
The Nitty Gritty of Collecting Data
Wrapping It Up

Chapter 3
Marketing and Truth
The Consumer Relationship
Empowering the Consumer
Does the Selling Price Really Tell the Story
Packaging Can Only Make Them Buy Once
Brand Loyalty
Ethics-Based Marketing and Business
Social Justice and Marketing
Co-op America’s Basics of Fair Trade
Package as Bridge or Barrier
What Is “Good” vs “Great” Packaging
Encouraging Consumer Choice
Thing or Service
Eco-Labeling and Eco-Marketing Claims
Nutrition Facts Panel for a Healthier Planet
Carbon Labeling
Speaking the Truth and Meaning It
TerraChoice Six Sins of Greenwashing
FTC Green Guides
How to Get It Right
What Is “Need”
Who Are the People Buying
Moving Target
Timing Is Everything
The Package/Product Team
How to Create an Eco-Package in Three Easy Steps

Chapter 4
Laws and Economics
The Changing Landscape Laws and Regulations
Producer Responsibility
Why Producer Responsibility for Packaging
Producer Responsibility in the European Union
Regulations Around the Globe
Producer Responsibility in the United States
Producer Responsibility in Asia
Producer Responsibility in Canada
Producer Responsibility in Australia
A Path Forward
Unwrapping Global Packaging Trade and Policy
The Scope of Globalization in Packaging
The Global Magnitude of Packaging
The Global Supply Chain and Materials Markets
The Global Purposes of Packaging
The Global Laws Affecting Packaging
The Scope of Global Trade in Packaging
Trade in Manufactured Packaging
Trade in Packaging Materials
Trade in Waste Materials
Summary of Facts on Packaging Trade
The Scope of Environmental Impact of Packaging
The Economics of Environmental Externalities
The Role of Government Policy
Optimal Policies
Looking Forward

Chapter 5
Systems Thinking
The Systems View
Universal Principles
Bridging the Gap with Systems
Systems Properties
Systems and Design
Package as a System
Adapt to the Environment
Properties of Systems
Boundary
Function
Feedback and Interchange
Levels
Taking Advantage of the Systems View
The Package/Product Team
Team Learning and Decision Making
Design Language
Using Systems Thinking in the Design Process
Biomimicry
Contain
Protect
Communicate
Mimicking Deep Principles
Go Outside
Permaculture Principles in Design
Passive Permaculture Principles
Proactive Measures
Progressive Measures
Change Management
Technical Approaches
Industrial Ecology
Design Practice
ISO 14000
Life Is Cycles
The Eco-costs Approach
Systems Approaches
The Sustainable Packaging CoalitionSM
The SPC Approach
Definition of Sustainable Packaging
Design Guidelines from the SPC
The Natural Step Framework
The Next Level in the Picture
o2’s 5Rs of Great Design
The Wal-Mart 7Rs
Cradle to CradleSM
Product Design Perspectives
Your Nearest Advantage May Be Behind You
Innovation Heuristics
Design Rules
The Basics of Innovation
Ecological Design Principles
Design Mindfulness Thackara
Design Approaches

Chapter 6
Materials and Processes
Paper or Plastic Neither
What Are We Trashing
Paper
Wood-Based Paper
Why What’s In Your Paper Matters
Alternative Papers
Plastics
Nonrenewable Plastics
Biobased/Renewable Plastics
Metals
Aluminum
Steel
If It Can’t Be Grown It Must Be Mined
Glass
Energy Changes Everything
Understanding Energy
Carbon Accounting
Printing
The Wonderful World of Waste
The Economic and Environmental Benefits of Recycling
Greenhouse Gas Emissions and Waste

Chapter 7
Innovation Toolbox
Eco-Packaging In Three Easy Steps
Definition of Sustainable Packaging
Consumer’s Shopping List for Positive Change
Innovation Heuristics
Fair Trade Essentials
Overview of Environmental Marketing Claims
Eco Seals Certifications and Claims
Materials Choices at a Glance
Eco-Resources at a Glance
Glossary of Basic Packaging Terminology
Select Bibliography
Notes By Chapter

People also search for:

packaging sustainability
 
amazon packaging sustainability
 
food packaging sustainability
 
graphic packaging sustainability report

nestle packaging sustainability

Tags: Wendy Jedlicka, Packaging Sustainability, Tools Systems, Strategies for Innovative