Doing in company research projects a step by step approach 1st Edition by Arjan De Bont ISBN 9789046904190 9046904199

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Product details: 

ISBN 10:    9046904199

ISBN 13: 9789046904190

Author: Arjan De Bont

Many business schools include compulsory in-company research projects. Typically, these projects require that research activities converge into well-founded, practically relevant recommendations for management.

This book helps students do in-company research via a straightforward step-by-step approach. After mapping out information gaps, research questions are addressed by systematically collecting and analyzing data. The research findings help formulate practical recommendations. Each step is explained in detail, with extra information and short examples. An applied research project runs throughout the book and illustrates links between steps.

The book is accompanied by a website that includes a Prezi of the step-by-step approach, exemplary research reports, helpful hints for work placement and an assessment form.

This book is for students who are primarily being educated to become a business manager (studies in business economics, marketing, international business or management, for instance).

Arjan de Bont is Senior Lecturer in International Business and Management at Fontys International Business School (FIBS) in Venlo, the Netherlands. He develops and coordinates courses in International Management, Organization, and Business Research, and supervises international students.

Rob de Brouwer, Former Industry Director, Consultant, Chairman of visitation panels for accreditation of Universities of Applied Sciences: ‘Research increasingly plays a central role at Universities of Applied Science. Arjan de Bont leads business students through the steps of in-company research projects. In my consideration, this book is an indispensable preparation for business students as they make their way towards their graduation assignments.’

Table of contents: 

Step 1

Define the problem

1.1 Causes, problems, symptoms

1.2 The business problem

1.3 Dig up the problem

1.4 Define your part of the problem

1.5 Define the problem question

1.6 Case study

1.7 Summary

Step 2 Specify your project aim

2.1 Determine type of aim

2.2 Specify basic elements

2.3 Case study

2.4 Summary

Step 3 Determine the information gaps

3.1 Screen project aim

3.2 Case study

3.3 Summary

Step 4 Specify your research questions

4.1 Formulate your research questions

4.2 Order your research questions

4.3 Case study

4.4 Summary

Step 5 Assess what needs preliminary investigation

5.1 Assess the need for models

5.2 Assess the need for methods

5.3 Case study

5.4 Summary

Step 6 Execute the preliminary investigation

6.1 Starting the preliminary investigation

6.2 Process of investigating

6.3 Finalizing the preliminary investigation

6.4 Case study

6.5 Summary

Step 7 Execute the main research

7.1 Decide on data, process and sources

7.2 Collect and present the data

7.3 Analyze the data

7.4 Interpret

7.5 Conclude

7.6 Case study

7.7 Summary

Step 8

Conclude

8.1 Review your interim conclusions

8.2 Draw an overall conclusion

8.3 Case study

8.4 Summary

Step 9

Recommend

9.1 Review problem, project aim and overall conclusion

9.2 Structure your recommending activities

9.3 Case study

9.4 Summary

Step 10 Critically appraise your research project

10.1 Identify limitations to the project

10.2 Determine the value of the project

10.3 Case study

10.4 Summary

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