Sale!

Advances in Advertising Research Vol III Current Insights and Future Trends 1st Edition by Martin Eisend, Tobias Langner, Shintaro Okazaki ISBN 383494291X 9783834942913

Original price was: $50.00.Current price is: $35.00.

Advances in Advertising Research Vol III Current Insights and Future Trends 1st Edition Ivana Busljeta Banks Digital Instant Download

Author(s): Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)
ISBN(s): 9783834942913, 383494291X
Edition: 1
File Details: PDF, 2.70 MB
Year: 2012
Language: english
SKU: EB-4269164 Category: Tags: , , , ,

Advances in Advertising Research Vol III Current Insights and Future Trends 1st Edition by Martin Eisend, Tobias Langner, Shintaro Okazaki – Ebook PDF Instant Download/Delivery: 383494291X, 9783834942913

Full download Advances in Advertising Research Vol III Current Insights and Future Trends 1st Edition after payment

 

Product details:

ISBN 10: 383494291X

ISBN 13: 9783834942913 

Author: Martin Eisend, Tobias Langner, Shintaro Okazaki

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.

Table of contents:

1. Advertising Content, Appeals, and Execution
2. Corporate Responsibility, Social Issues, and Advertising
3. Social Media, Online, and Mobile Advertising
4. Product Placement
5. Gender, Children, and Advertising
6. Consumers, Companies, Brands, and their Relationships

People also search for:

9 advertising techniques
    
8 advertising techniques
    
7 types of advertising techniques
    
7 advertising techniques
    
6 advertising methods
    
6 advertising techniques

Tags: Martin Eisend, Tobias Langner, Shintaro Okazaki, Advances, Advertising, Research, Vol, III, Current, Insights, Future, Trends