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Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research 1st Edition by Natalie Tindall, Richard Waters ISBN 978-1433119491 1433119491

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Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research 1st Edition Natalie T.J. Tindall Digital Instant Download

Author(s): Natalie T.J. Tindall, Richard D. Waters
ISBN(s): 9781433119507, 1433119501
Edition: 1
File Details: PDF, 11.94 MB
Year: 2013
Language: english
SKU: EB-36459752 Category: Tags: ,

Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research 1st Edition by Natalie T.J. Tindall, Richard D. Waters  – Ebook PDF Instant Download/Delivery:  978-1433119491, 1433119491
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Product details: 

ISBN 10: 1433119491

ISBN 13:  978-1433119491

Author: Natalie T.J. Tindall, Richard D. Waters

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community’s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.
 

Table of contents: 

Part 1: Understanding LGBT Strategic Communication Practitioners

CHAPTER 1

Harassment in the Workplace: Violence, Ambivalence, and Derision Experienced by LGBT Strategic Communicators. Richard D. Waters

CHAPTER 2

Invisible in a Visible Profession: The Social Construction of Workplace Identity and Roles Among Lesbian and Bisexual Public Relations Professionals.. Natalie T. J. Tindall

CHAPTER 3

Invisible and Visible Identities and Sexualities in Public Relations. Lee Edwards and Jacquie L’Etang

CHAPTER 4

Part 2: Understanding Industry Approaches Toward the LGBT Community

One Agenda, Multiple Platforms: How 21st-Century LGBT Advocacy Organizations Navigate a Shifting Media Landscape to Communicate Messages of Equality. Dean E. Mundy

CHAPTER 5

Sexual Minorities as Advertising Gatekeepers: Inside an Industry David Gudelunas

CHAPTER 6

Mis(sed) Representations: LGBT Imagery in Mainstream Advertising Kristin Comeforo

CHAPTER 7

Symbolic Interactions in Sexual Scripts: Improvisation and Male Consumer Responses to Gay-Vague Advertising. Jacqueline Lambiase, Glenn Griffin, and Kartik Pashupati

CHAPTER 8

Neither Cold Nor Hot: Assessing Christian World Wide Web Sites That Target LGBT Publics. Douglas J. Swanson

CHAPTER 9

Gaffes, Glitches, and Gays: How Organizations Respond to LGBT Crises Brenda J. Wrigley

Part 3: Understanding LGBT-Targeted Campaigns

CHAPTER 10

Absolut Vodka: Defining, Challenging, or Reinforcing Gay Identity?. Christopher Chávez and Katie R. Place

CHAPTER 11

Who We Were Is Who We Are: Uses of History in Philadelphia’s LGBT Tourism Marketing. Byron Lee

CHAPTER 12

Politicizing Gay Advertising: A Consumer Response Study. Wan-Hsiu Sunny Tsai

CHAPTER 13

Strategically Framing Same-Sex Marriage: Lessons From California’s 2008 “Proposition 8” Campaign.. Hayley Cole

CHAPTER 14

Advocacy in the Digital Age: Participatory Media and the Empowerment of an LGBT Public…… Erica Ciszek

CHAPTER 15

From Unspeakable to Homosexual to Gay to LGBT: The Evolution of Research on Marketing’s Most Controversial Market Segment. Laurie M. Phillips

EPILOGUE

Looking Back, Moving Forward: New Directions in LGBT Research….. Richard D. Waters

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Tags: Natalie Tindall, Richard Waters, Coming out, Exploring LGBT Issues, Strategic Communication